The degree of color inversion depends on the email client. What happens is that dark mode inverts the background and font colors from dark to light and from light to dark. Your email colors will probably change and you don’t recognize your design. Now, let’s say a user switches on dark mode on their email client. Your colors and visuals appear on all email clients and devices just as you’ve intended for them. Let’s say you design a product launch email. How does dark mode for email work?īefore setting out on designing emails for dark mode, it’s important that you understand how it actually works. It’s when your email design is switched from light mode to dark mode, following the preferred settings of your email subscriber. Dark Mode for Emailĭark mode for email entails the same thing. Not to mention that light text and visuals n a dark background is easier to read. When dark mode is on, plain boring dashboards and apps are suddenly transformed into rich and mysterious gems. This might not be enough of a reason for you to convince your team of the importance of considering dark mode for your emails, but your subscribers certainly do. It’s important to understand the benefits of dark mode before diving into designing emails adapted for this color scheme. On iPhone however, LCD screens still require power to display all colors (both light and dark). On Android, OLED screens turn pixels off when dark mode is activated, which reduces battery life considerably. The difference between the percentage comes from the type of screens used in Android and iPhones. According to Weekdone, dark moe can help save up to 60% of battery life on Android and 30% on iPhone.
It’s been confirmed that dark mode helps prolong battery life. In fact, studies have shown that bright screens cause symptoms of digital eye strain, dry eyes, blurred vision, and headache.
With dark mode activated, your eyes will get a rest. “Everyone can relate to being in a room where the lights are turned down and you’ve got this white screen blinding you.” Sameer Samat, VP of PM of Android and Play at Google. When dark mode is on, users find it easier to consume information and look at the screen, especially when they first wake up or when using the phone in a dark room. Here’s why dark mode has increased in popularity: It’s easier on the eyes Some apps allow users to toggle between light mode and dark mode using a quick and simple switch. What is Dark Mode?ĭark mode also called black mode or light-on-dark mode is a setting in which text and visuals are presented in a light-colored scheme on a dark (usually black) background. In this guide, we’ll break down everything you need to know about this new trend and help you get the essentials to design emails adapted for this setting. Dark mode for emails has been all the rage lately.
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